Sony KDL-52XBR3 52" BRAVIA XBR series LCD Flat Panel HDTV

In addition to a stunning picture, the stylish glossy-black finish of the Bravia® KDL-52XBR3 makes it an impressive centerpiece to any entertainment system. Featuring the BRAVIA Engine® and a full high definition native LCD panel resolution with 1080p, you'll see and hear details you never knew existed.

Full HD 1080
There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Panel Resolution
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.

BRAVIA Engine™ PRO Full Digital Video Processor
Presenting the next evolution of the BRAVIA Engine™: BRAVIA Engine™ PRO. Sony improved on the great benefits of the BRAVIA Engine™ by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function v2.5. DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (Native 1080p input signals are not processed through DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with unparalleled picture quality.

Live Color Creation System featuring WCG-CCFL
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine™ PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.

Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance. A Dynamic Contrast Ratio of up to 7000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

HDMI™ and PC Connectivity
Designed for maximum versatility, Sony’s BRAVIA XBR-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA XBR Series TVs include (3) HDMI 1080/60p inputs. The PC input 4(HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA XBR-Series Digital TV as a computer monitor.

Full HD 1080-2
There are a lot of ways to define high-definition but BRAVIA Full HD 1080 means you’re getting the best resolution that high-definition has to offer. With Sony BRAVIA HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with Sony Full HD 1080 products you get it.

1920 x1080 Panel Resolution
The pinnacle of high-definition performance: the BRAVIA XBR;-Series features 1920 x 1080 display panels with over 2 million pixels (more than twice that of 720p HDTV). Ideal for the 1080p content from Sony’s cutting edge 1080p Blu-ray disc™ players or PlayStation PS3 gaming consoles.

BRAVIA Engine™ PRO Full Digital Video Processor-2
Get unparalleled picture quality from any video source. Sony’s unique Digital Reality Creation Multifunction picture enhancement circuit (DRC-MFv2.5) converts standard video to high definition quality. BRAVIA Engine PRO also reduces unwanted digital artifacts, maximizes picture performance and enhances color performance. The result: crisp details, bold contrast, and eye-popping colors for a picture so real it’s like you’re there.

Live Color Creation System featuring WCG-CCFL Backlighting Technology
Seeing is believing: enjoy deeper, clearer blues, broader ranges of more natural greens, and extremely vibrant hues. Sony’s Live Color Creation System combines advanced chroma signal processing and a specially developed Wide Color Gamut Cold Cathode Fluorescent Lamp (WCG-CCFL) backlight system to achieve wider and more precise color reproduction in every scene.

Advanced Contrast Enhancer (ACE) Function-2
A difference you can see: deep black levels with detail and bright whites. ACE automatically processes the video’s picture level in real time, dynamically adjusting the backlight to optimize contrast while avoiding the exaggerated blacks that swallow details. So you experience a high dynamic contrast ratio1 of up to 7000:1.

ATSC Integrated Tuner
Receive local, off-air digital broadcasts of free, high-definition network programming;no set top box or monthly fee required.

HDMI™ and PC Connectivity-2
Enjoy maximum versatility from a comprehensive range of input interfaces. 3 HDMI (High-Definition Multimedia Interface)/ 1080p/60 interfaces support enhanced or high definition video along with multi-channel digital audio for excellent image and sound reproduction. PC input (HD-15-pin) offers easy connection to your PC, so you can use your high resolution BRAVIA TV as a computer monitor4.

Timeless Floating Glass Design
the unique elegance of a high-gloss black frame surrounded by transparent acrylic adds style to any room.

VESA™-compatible Mounting Holes
Free up space. Mount your television on the wall with confidence; attaches to optional VESA-compatible wall-mounting brackets.