Sony KDL-40S2010 40" BRAVIA S series LCD Flat Panel HDTV

Sony Updated: 2007-06-18
Sony KDL-40S2010 40

Upgrade your home entertainment the huge 40" KDL-40S2010 BRAVIA® flat panel HTV. Featuring the S-PVA™ technology, which delivers vivid and accurate colors along with wide viewing angles and a blazing 8ms response time. Through variable inputs, you can even connect your PC and see it in a 16:9 high resolution environment. And with integrated HDTV capabilities, you can enjoy digital programming with enhanced audio and video reproduction.

BRAVIA Engine™ Full Digital Video Processor
BRAVIA™ S-Series LCD televisions use Sony's BRAVIA Engine™ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker.

HDMI™ and PC Connectivity
Designed for maximum versatility, Sony’s BRAVIA S-Series Digital LCD TV line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA S-Series Digital TV as a computer monitor.

Light Sensor-2
Intelligently adjusts the screen brightness to match the ambient light in a room, ensuring a comfortable viewing experience. In a dim room for example the screen automatically reduces brightness making it much more comfortable for viewing.

SRS® TruSurround® XT
Building on the success of TruSurround technology, TruSurround XT audio adds three new audio enhancement technologies to produce an amazingly immersive sound experience. Dialog Clarity - brings movie dialog into “focus” during the playback of any surround-encoded material to make speech much clearer and crisper. TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself. And WOW widens the soundstage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.

Freeze Function
Sony’s Freeze Function is a useful function that allows you to temporarily freeze the picture in a separate screen while the programming continues to display. This comes in handy when you want to copy a recipe, phone number, etc. that flashes too quickly across your screen. Simply touch the “Freeze” button on the remote control and copy the details down at your convenience.

BRAVIA Engine™ Full Digital Video Processor-2
Experience crisp, clear, naturally colorful images. Special digital video processing functions reduce unwanted digital artifacts, maximize picture quality and enhance color.

7th Generation Sony® LCD Panels
These large, high-quality display panels provide crystal clear high definition (1366 x 768) performance, including an astounding 178-degree viewing angle, blazing fast response times, and a spectacular on-screen contrast ratio3 for deep blacks with detail.

HDMI™ Component, & PC Connectivity
Enjoy maximum versatility from a comprehensive range of input interfaces. HDMI (High-Definition Multimedia Interface) input supports enhanced or high definition video along with multi-channel digital audio for excellent image and sound reproduction. Component video inputs offer excellent video quality connectivity for DVD (480p and 480i) and digital set-top boxes (1080i, 720p, 480p and 480i). PC input offers easy connection to your PC, so you can use your high resolution BRAVIA TV as a computer monitor2.

CineMotion® Technology
You’ll notice smooth picture movement for movies or other film-based video material, via Sony’s reverse 3-2 pull down technology.

Integrated ATSC Tuner with QAM
Receive local, off-air digital broadcasts of free, high-definition network programming—no set top box or monthly fee required.

Light Sensor-3
Experience optimal viewing in practically any lighting. The sensor intelligently increases or reduces screen brightness according to ambient room lighting, for more comfortable viewing.

SRS® TruSurround® XT-2
Savor amazingly immersive sound via TruSurround XT’s three new audio enhancements: Dialog Clarity brings speech into focus, adding clarity and crispness to the dialog of surround-encoded soundtracks. TruBass delivers significantly deeper, richer low frequencies, so you experience incredible bass tones far beyond the speaker’s actual physical capabilities. And WOW processes two-channel stereo and multi-channel encoded material into a widened soundstage for playback that’s a dramatic improvement over standard two-speaker systems.

Freeze Function-2
Conveniently freeze the picture in a separate window while the programming continues to play. Simply touch the “Freeze” button on your remote and you can easily copy a recipe, phone number, or examine any image that might otherwise flash across your screen too quickly.

Favorite Channels
Navigate a list of up to 16 favorite channels without leaving the current channel.

Parental Control
Rest easy with the security that you can block unsuitable programming from younger viewers.

Bottom Speaker Design
Dynamic sound from a space-saving configuration.

VESA™-compatible Mounting Holes
Free up space. Mount your television to the wall with confidence; attaches to optional VESA-compatible wall-mounting brackets.