Sony KDL-37XBR6 BRAVIA LCD Flat Panel HDTV

Sony Updated: 2008-08-01 RSS
Sony KDL-37XBR6 BRAVIA LCD Flat Panel HDTV

Enjoy XBR® performance and design in a small screen TV with this beautifully polished LCD flat panel HDTV. Experience unique features like an enhanced Xross Media Bar® with 3D graphics and integrated TV Guide program information, DMex functionality that allows you to add capabilities to your TV, and BRAVIA Engine 2™ for an even better picture. Add to that the sophisticated design you've come to expect from the XBR® line and 1080p capability, and you'll see how you get big-screen features in a small package.

XBR6 Series features: Full HD 1080p, BRAVIA Engine 2™ digital video processing, Advanced Contrast Enhancer circuit (ACE), 24p True Cinema capable, enhanced XMB™ user interface, BRAVIA Sync capable, piano black gloss black finish with onyx speaker grille

Full HD 1080p
Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc™ players and PlayStation®3 systems that can deliver 1080p content.

DMex
Sony's Digital Media Extender (DMex) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMex expansion capabilities integrate into the award-winning XMB™ user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow's needs as well.

BRAVIA® Engine™ Technology
The latest version of Sony's respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images... Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images. Detail Enhancement: Improved image enhancement algorithms render greater overall detail. Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality. BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.

Advanced Contrast Enhancer (ACE)
Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony's Advanced Contrast Enhancer (ACE) uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

TV Guide® On-Screen Interactive Program Guide
The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface - Sony's exclusive Xross Media Bar™ user interface.